Alyxaundria A. Sanford

Society of Professional Journalists - Digital Trainer (contractor)

Aug. 2019-present

Train newsrooms, college students, and community journalists on the best practices for using Facebook and Instagram in reporting. A partnership between SPJ and the Facebook Journalism Project.

CBS This Morning - Social Media Broadcast Associate

Dec. 2019-Dec. 2020

Live tweet the CTM live news broadcast and manage social presence across platforms. Coordinate with producers to get social media extras with guests and talent in the field and in studio. Analyze the CTM digital and social presence for optimization opportunities.

Craig Newmark Graduate School of Journalism - Interim Social Media Manager

Sept.-Dec. 2019

Created, curated, and managed content on all social platforms for the Newmark J-School, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. Wrote a weekly newsletter to communicate with faculty and staff. Assisted analyzing social media campaign metrics. Oversaw work-study students who assist in covering the school.

New York Daily News - Homepage & Social Media Editor (freelance)

Apr.-Aug. 2019

Edit and manage the Daily News homepage and social media platforms, determining which content will be placed on the page and how that content will be promoted. Send out newsletters and breaking news alerts. Assist in audience development strategy.

Time Out Group - Interim Global Engagement Strategist (contract)

Jan.-Mar. 2019

Work with the Global Engagement Lead to use data and editorial judgment to advise on and execute best practice publishing for social, email and other off-platform channels. Write SEO and branded copy for social posts across platforms. Execute paid sponsorship posts. Cross post social content across national social channels.

Spaceship Media - Lead Moderator/Reporter (contract + remote)

Feb.-Nov. 2018

Moderate and report in a closed Facebook group to support dialogue between communities that are at odds or not talking to one another. The Many encompassed 400+ women with conservative and liberal views from across the country. Posed conversation starters, shared content, and engaged with members. Wrote stories for media partners and Medium blog. Stories include: Breaking through the partisan divide in East Lake; The importance of diversity in news innovation; My Tinder date got an earful about my job…and he called me back. Managed and created content for Spaceship Media’s Facebook, Twitter, and Instagram pages. Increased Facebook followers by 300+. Increased Twitter followers by 200+. Launched Instagram account and grew 80 followers.

City & State Magazine - Social Media Intern

Sept. 2017-Dec. 2017

Create, curate, and schedule posts across multiple social media channels, especially Twitter and Facebook, for a political news organization. Monitor the internet for trending news and topics opportunities. Search for things people are sharing, liking, recommending and talking about on the internet. Live tweet events. Create detailed weekly reports of social media engagement using Twitter Analytics, HootSuite, and Lately. Increased Facebook engagement by 43%. Increased Twitter followers by 150+.

John Jay Prisoner Reentry Institute - Communications Intern

Sept. 2017-Dec. 2017

Created, curated, and scheduled posts across multiple social media channels, especially Twitter and Facebook, for a nonprofit organization. Create graphics for post visuals. Promote live events to increase attendance. Live tweet events. Create detailed weekly reports of social media engagement using Twitter Analytics. Created and edited monthly newsletter.

Salon Media Group - Contributor/Marketing Manager

July 2013-Nov. 2014